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Subject to Reschedule: Building Better Business Workshop #5: Customers
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Customers have unprecedented access to information about products, services, and the businesses that provide them. With so many choices, successful businesses must go beyond features and price to attract customers. Increasingly, customers prefer to do business not only with companies that treat them well, but also with businesses that demonstrate consideration for their community, their employees and the natural resources that affect our quality of life.

 Export to Your Calendar 5/27/2020
When: 05/27/2020
7:30am
Where: Cecil J. Picard Center
200 East Devalcourt Street
Lafayette, Louisiana  70506
United States
Presenter: Dr. Vanessa Hill
Contact: Elizabeth Henson


Online registration is available until: 5/27/2020
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Workshop #5:  Customers: Building a sustainable brand

Date: May 27, 2020

Time: 7:30 a.m. – 9:00 a.m.  (Sign-in at 7:15 a.m., light refreshments provided.)

Location: Cecil J. Picard Center, 200 East Devalcourt Street, Lafayette

 

Customers have unprecedented access to information about products, services, and the businesses that provide them.  With so many choices, successful businesses must go beyond features and price to attract customers.  Increasingly, customers prefer to do business not only with companies that treat them well, but also with businesses that demonstrate consideration for their community, their employees and the natural resources that affect our quality of life.  This workshop discusses customer rights and approaches to measuring performance on factors that build consumer trust.

 

Participants attending this workshop will:

·         Identify and discuss consumer rights

·         Examine effective practices for responsibly addressing customer needs

·         Recognize the benefits of sustainable practices for building better relationships with customers

·         Review analytics that indicate performance on building better customer relationships

 

All are welcome however; this workshop may be of particular interest to:

·         Ethics & Compliance Officers

·         HR Generalists

·         HR Managers

·         Marketing Managers

·         Small business owners